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Past Event

James Damian and Paco Underhill

Think & Link: June 22nd, 2:00 pm Pacific / 4:00 Central (Live, Broadcast and In-Person)

We are finishing this quarter centering our conversation on design and science in the customer experience. This will be an intellectual sparring session with two great minds challenging each other to elevate how we study and design experiences. Both of these guests have made appearances on our stage before, and as before they come with a full quiver of inspired stories to share.

We have the gentleman of design, James Damian, former head of design from Best Buy. He is paired with the author of “Why We BuyPaco Underhill who is best known for the phrase “the butt brush” -- and you’ll have to ask him what that means, or read the book.

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival and networking

4:00 - 5:00 pm CST: Conversation with James Damian and Paco Underhill broadcast live in-person and online

5:00 - 5:30 pm CST: Close and networking

Light refreshments will be served. RSVP required for event entry. Parking, entrance, and additional attendance details will be sent via email prior to the event.

Parking is free. Attendance is free. Food and drink are free. Active participation is expected.

Virtual Attendance Details:

4pm - 5pm CST: Conversation with James Damian and Paco Underhill broadcasted online Zoom webinar link will be sent via email prior to the event.


Want to see the full talk?

Enter your full name and email below for access to the full talk. And, join our event invite list while you’re at it, if you’d like.

About Think & Link

Our format is a 60 minute Q&A discussion hosted by Kitty Hart of Heroic Productions and Aaron Keller of Capsule with questions from our audience sprinkled into the conversation.

These events are hosted by Capsule, a special projects firm in Minneapolis working with brands like Cooks of Crocus Hill, Patagonia, Hydro Flask, Arc’teryx, Curaleaf and Pacha Soap on complex marketing, design and brand challenges.

About The Hosts

Aaron Keller, Managing Principal, Capsule
Kitty Hart, VP Client Brand Experience, Heroic Productions

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Laura Smith

Laura Smith, Vice President of Marketing at Askov Finlayson, took the Think & Link stage on Thursday, December 6, 2018 for a special holiday happy hour event.

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October 22, 2020

Glenn Thomas and Mehdi Tabrizi

Glenn Thomas (GE Healthcare) and Mehdi Tabrizi (Mood Health) share inspiration and insight.

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March 17, 2016

Sarah Edwards

Sarah shared her story on how she creates unique experiences that intertwine, community, art, goodwill and fashion.

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