Björn Öste and TD Dixon
August 20th, 9:00 PST / 11:00 CST
About the Speakers
We have a real breakfast treat for our Think & Link; Pants Optional audience this week. We have the co-founder of Oatly oat milk, Björn Öste and TD Dixon the Chief Growth Officer at Post Consumer Brands and formerly of Jack Link’s where he turned a dried protein brand into a cultural icon. If you’re a milk and cereal aficionado like our Aaron Keller, you likely know of Post’s first cereal, Grape Nuts, but perhaps you haven’t heard of the original Post product, Postum, a drink replacement for coffee made from wheat bran, wheat and molasses. We will likely not be talking much about that, but more about how aged brands can become relevant again and new brands can hit a cultural stride and face exponential growth. And, if you’re unaware of the oat milk revolution, you might want to call up Oprah, Natalie Portman or Howard Schultz to ask what they’ve invested in recently.
Catch the snippets
Oatly's Björn Öste on Disrupting the Food Industry
TD Dixon on Getting Meaningful
About Think & Link
We will start by discussing the topics of the week sparked by questions from our co-hosts Kelly Leighton and Aaron Keller.
We invented Think & Link during the last recession and have gratefully kept it going as a monthly event for a decade. As we all face these challenging times, our team looks to do what we can do to help connect our friends and nourish their intellectual curiosity.
Think & Link; Pants Optional, is our way of giving something to our community as we all seek new opportunities, friendships and professions. And, we’re a curious crew here at Capsule, so we’re always looking to learn from our significant network of thinkers and doers.
Our format is a 30 minute Q&A discussion hosted by Kelly Leighton and Aaron Keller, of Capsule followed by 25 minutes of questions from our audience.
About The Hosts
Capsule is a special projects firm out of Minneapolis, solving unique challenges for local, national and global brands through design, research and strategy.
