the name and logo
Take16 Brewing Company is where small town memories are made and a small town heritage is shared. The name honors the heritage and old town feel that is essential to the brand. Certain elements in the identity were designed to specifically reflect this legacy; the tire tracks represent the journey taken and the shield shape resembles old highway signage.
It all starts with a name. Take16 Brewing Company is where small-town memories are made and small-town heritage is shared. The name pays homage to US Highway 16, a 1,600-mile thoroughfare that fostered many new towns along its borders, including Luverne. Certain elements in the identity were designed to specifically reflect this legacy; the tire tracks represent the journey taken and the shield shape resembles old highway signage.
This humble, authentic design look is carried across the entire packaging system – from bottles to boxes, any container in which the beer is housed maintains a unique and consistent look. Together, the pieces create a system that is rustic, recognizable and reminiscent of the humble and honest folk they were designed for.
Just as a beer requires patience and careful attention to the ingredients used, a brand strategy requires thoughtful attention to brand personality, vision and values. Incorporating a mark and identity system that combines elements of a storied local history with the feelings of a bygone era, Take16 Brewing has firmly established itself as a fixture of its community.