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For years, Scivation has been known in the bodybuilding and muscle performance categories for their passionate commitment to science and research, as well as finding the best nutrients for weight-training enthusiasts. However, this market is narrow and the company’s aspirations were continuing to grow. An exclusive opportunity at Target motivated Scivation to bring a new product to market that would connect with a broader audience. To put a remarkably different health product on shelves, Scivation brought Capsule on board. Over the course of five months, we worked together to develop the name, brand, packaging and marketing strategy.

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The Name

The naming process was next, a process that is both enlightening and rigorous. The name Symyx rose to the top with balance, harmony, and symmetry at the core of the name.

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"Capsule took personal pride in building our new brand from the ground up. They guided us through naming, identity, packaging and a website with a lot of passion and they were always willing to speak up and offer their expertise. They worked toward quick deadlines without sacrificing quality. The end result is like artwork; it's just beautiful." — Mike Hockenberry, CEO Scivation

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We're practiced at reverse psychology.

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