Symyx Images

Symyx

For years, Scivation has been known in the bodybuilding and muscle performance categories for their passionate commitment to science and research, as well as finding the best nutrients for weight-training enthusiasts. However, this market is narrow and the company’s aspirations were continuing to grow. An exclusive opportunity at Target motivated Scivation to bring a new product to market that would connect with a broader audience. To put a remarkably different health product on shelves, Scivation brought Capsule on board. Over the course of five months, we worked together to develop the name, brand, packaging and marketing strategy.

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The Name

The naming process was next, a process that is both enlightening and rigorous. The name Symyx rose to the top with balance, harmony, and symmetry at the core of the name.

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Testimonial

"Capsule took personal pride in building our new brand from the ground up. They guided us through naming, identity, packaging and a website with a lot of passion and they were always willing to speak up and offer their expertise. They worked toward quick deadlines without sacrificing quality. The end result is like artwork; it's just beautiful." — Mike Hockenberry, CEO Scivation

Symyx SM

This is ground control to Major Tom.

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