Symyx

For years, Scivation has been known in the bodybuilding and muscle performance categories for their passionate commitment to science and research, as well as finding the best nutrients for weight-training enthusiasts. However, this market is narrow and the company’s aspirations were continuing to grow. An exclusive opportunity at Target motivated Scivation to bring a new product to market that would connect with a broader audience. To put a remarkably different health product on shelves, Scivation brought Capsule on board. Over the course of five months, we worked together to develop the name, brand, packaging and marketing strategy.