The identity, packaging and color palette needed to look simple, and easy to enhance what the product does for users. The motion of the “K” mimics the motion of pill sorting and object shape.
"We came to Capsule with nothing but a product in hand. The Capsule team immediately embraced our concept and thoughtfully took us through the branding process to final packaging design. I'm convinced that no other firm could have accomplished what they did. I have nothing but the highest regard for Capsule's innovative process, work ethic and understanding of market dynamics. One look at Capsule's finished product for SKIO says it all." — Len Walter, Founder and Inventor of Skio