Simple Seed

Gulf Pacific Rice has been producing rice for decades, but organic rice was a new venture. Capsule created a friendly look and feel for the packaging of the new Simple Seed line using design elements such as an earthy palette and approachable typeface. Furthermore, the bag introduced a new functionality to the rice market as it stands independently, eliminating the possibility of spillage.

Simple Seed packaging design for two rice bags.
Simple Seed logo design with tagline fuel for change.
name and identity

Capsule named the new range Simple Seed and then designed an identity that is both modern and comforting, friendly and intriguing. Add communications materials, packaging and a website, and Simple Seed were ready to launch.

Gulf Pacific Rice recognized the need to make rice exciting again. The Houston, Texas manufacturer of “all things rice” chose Capsule to help launch their new line of organic rice and develop the perfect brand strategy that would keep consumers coming back for more.

Tablet with Simple Seed branding and packaging on website page.
Simple Seed illustration graphics of fish, chickens, shrimp and rice grains.
Simple Seed product bar code with green illustration of tree.

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