Schwan's was arriving at a 60th anniversary of delivering wonderful "brain freeze" moments to millions of children and adults. The internal team put a design brief in the hands of Capsule to help give the anniversary ice cream pail a visually engaging design. As consumers of this delightful treat, we were very happy to take on that effort.

A Schwans triple chocolate chunk ice cream flavor logo design in color on a white background.
A Schwans ice cream pint package design.

Not clickbait.

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