Rethink Water is the first water brand in the United States to utilize the TetraPak technology and take it to market. The carton is made of roughly 70% paperboard, a renewable resource, made from selectively harvested trees that re-grow naturally, and reverse osmosis water filtrated from community water sources.
The true celebration can be found in the numbers. Within the first two weeks, Rethink Water sold out entirely, pushing the brand to expand its distribution to include 250 East Coast retailers. As a result of these first month sales, Rethink Water is now stocked on shelves in over 4,000 retailers and offered in 20 states nationwide.