3Wire
The merger of Bevcor and Northern Parts + Equipment started an acquisition period for this new company in parts distribution. The strategy we suggested was to create a parent brand above the two acquired brands and slowly retire them as stakeholders adopted the new brand.
![A vertical 3Wire logo design with logo and word mark in color.](https://capsule-us.imgix.net/work/3Wire_logo.jpg?fit=clip&q=80&w=1600)
![A 3Wire designed brochure cover and interior pages showing product information.](https://capsule-us.imgix.net/work/3Wire_Brochure.A.jpg?fit=clip&q=80&w=1600)
The Launch
The launch was an efficient, motivating event internally and a visually bold move externally. The approach of investing in a brand, professional communications and thoughtful design was never taken by a brand in this industry. The new brand was adopted nearly overnight and the two sub brands could be retired early. The results were far beyond expectations.
![A 3Wire branded brochure page with product information.](https://capsule-us.imgix.net/work/3Wire_Brochure.B.jpg?fit=clip&q=80&w=1600)
Testimonial
"Capsule's process helped us design a brand that told our story in the most precise manner possible. Personally, I have kept in touch with Capsule for their thoughtful approach to all things brand and design." — David Womeldorf, Vice President, Technology Solutions at 3Wire Group
![A thermos, coasters and mints designed and branding for 3Wire.](https://capsule-us.imgix.net/work/3Wire_Materials.jpg?fit=clip&q=80&w=1600)