Capsule Seeks Marketing Manager
Capsule is seeking a marketing manager to help guide and grow our internal marketing engine. We’re looking for someone who is equal parts organizer, communicator, and strategic thinker—someone who can manage the systems, stories, and experiences that bring Capsule to life in the world.
You might think of this role as the connective tissue between Capsule’s ideas and the audiences we want to reach. From managing digital channels and content to coordinating events and supporting business development, this role ensures our voice is consistent, our presence is active, and our marketing efforts build and deepen relationships.
In short, we’re looking for someone who can chart the constellations of our marketing efforts, and help ensure the Capsule brand keeps moving toward new horizons.
POSITION OVERVIEW
The Marketing Manager will lead and execute Capsule's internal marketing operations—overseeing our presence across digital channels, shaping our communications strategy, and ensuring that every touchpoint reflects the depth and character of our work.
This person will manage and implement our marketing calendar, lead content development, coordinate events, and support business development through thoughtful materials and outreach. Above all, they will bring a strategic sensibility to the day-to-day, ensuring that Capsule's marketing effort compounds over time into something meaningful.
KEY RESPONSIBILITIES
Marketing Operations and Channel Management
Own and manage Capsule's integrated marketing calendar across social media, email, web, and emerging channels—ensuring consistent cadence, coherent narrative, and strategic timing.
Lead performance tracking and reporting across platforms including HubSpot, Google Analytics (GA4), LinkedIn Analytics, and Google Search Console, translating data into clear, actionable recommendations.
Manage and optimize marketing automation workflows in HubSpot, including list segmentation, email sequences, lead scoring, and pipeline reporting.
Coordinate internal marketing workflows across the team, maintaining shared systems, documentation, and accountability structures that keep initiatives moving.
Content & Communications
Write and edit marketing content—social posts, newsletters, long-form articles, case studies, and event materials.
Develop and steward Capsule's editorial calendar, ensuring that our content reflects our expertise, advances our positioning, and speaks meaningfully to our target audiences.
Collaborate with strategists and designers to translate complex work, original insights, and distinctive perspectives into content that engages audiences beyond our immediate network.
Lead the development of thought leadership content—articles, opinion pieces, trend analyses—that reinforces Capsule's reputation as a studio that thinks as rigorously as it creates.
Manage social media strategy across LinkedIn and other relevant platforms with a clear understanding of channel-specific best practices, audience behavior, and content performance metrics.
Events & Community Engagement
Coordinate Capsule’s Think & Link speaker series and other events, including promotion, invitations, and logistics
Support Capsule networking initiatives, speaking opportunities, and community partnerships that strengthen Capsule’s presence in the Minnesota business community
Identify opportunities for Capsule to connect with relevant audiences and cultural conversations
Steward Capsule’s internal culture and community building; helping organize social events and build connection
Business Development Support
Collaborate with partners and business development leads to create materials that are as persuasive as they are polished—capabilities decks, case studies, presentations, and proposals.
Assist with outreach campaigns, email sequences and prospect engagement in HubSpot
Help create and maintain sales support content such as presentations, capabilities materials and case studies
Think holistically about the marketing funnel—from awareness through conversation and partnership
ABOUT YOU
You bring a strong combination of creative intelligence and operational discipline. You understand that good marketing is fundamentally about ideas, and that ideas only travel as far as the systems that carry them.
You are as comfortable reporting metrics as you are writing a piece of content, and you approach both with equal rigor.
You are:
A strong writer and communicator, able to translate ideas into clear and engaging content
A thoughtful project manager who keeps initiatives organized and moving forward
A strategic thinker who understands how marketing functions as a business development tool, and who can hold both the long view and the immediate priority in mind simultaneously.
A confident user of marketing technology who can navigate HubSpot, Google Analytics, LinkedIn, and related platforms with fluency, not just familiarity.
Curious about brands, culture and emerging opportunities
Comfortable working across teams in a collaborative agency environment
Self-directed, adaptable, and able to manage multiple priorities
Qualifications:
3-5 years of experience in marketing, communications, or related roles
Bachelor’s degree in marketing, communications, social sciences or related field (or equivalent experience)
Proficiency with social media strategy and management with a working understanding of algorithm behavior, content performance, and community-building best practices.
Experience managing marketing programs, content calendars or campaigns
Strong writing and editing skills
Experience coordinating projects across teams and timelines
Familiarity with CRM or marketing automation platforms (HubSpot preferred)
Bonus Points:
Experience managing events or speaker series
Experience writing case studies, articles or thought leadership content
Familiarity with analytics and performance reporting
Experience working in agency, consulting, and/or B2B marketing environments
Basic graphic design fluency (e.g. Adobe Creative Suite, Figma, Canva) sufficient to produce polished marketing assets without always needing design support.
APPLICATION DETAILS
Along with your resume, please provide an overview of yourself and answer the following questions:
Tell us a little about yourself and what interests you about this specific role at Capsule.
Please share any relevant writing samples or portfolio work.
This is a hybrid role with suggested days in our office in Minneapolis, MN, 2 days a week. Is this something you can do?
Submit all responses and your resume to Allison Jullie at allisonjullie@capsule.us
EMPLOYMENT BACKGROUND
About Capsule
Capsule is a Special Projects Agency founded the year Prince became famous in Minneapolis, MN
Our refusal to limit our work to one specific industry, combined with the satisfaction we find from solving problems that others won’t touch with ten-foot poles, has earned us trusted relationships with brands large and small to explore and solve their meatiest design, brand and marketing challenges.
With over two and a half decades of working for clients across a variety of industries and needs, we specialize in helping brands create and evolve. We’ve crafted a new form of chocolate, named a fresh cultivar of an apple and built a cannabis seltzer from the ground up. We’ve lifted the shroud from the future of death care, dove into the happiest and healthiest places on earth and examined the intricacies of the hang tag. We’ve helped a legacy shoe brand further spread its wings, transitioned a once discount flooring retailer to a more premium footing and branded an entire region of the Midwest.
We have grown alongside brands like Patagonia, Hydro Flask, Red Wing Shoes, Herman Miller, Curaleaf and Osprey, becoming a strategic partner and multi-purpose tool to solve any special project that comes our way.
Employment Details
This is a full-time position with hybrid working opportunities at our home office in northeast Minneapolis. Only candidates with the requested experience will be considered. Candidates who are not US citizens or permanent residents must have authorization to work in the US before applying.
Candidates may be considered for varying levels, based on experience.
Capsule is an equal opportunity employer. We value diversity, practice empathy, and are committed to inclusion in all forms. Capsule does not discriminate based on identity- race, color, religion, national origin or ancestry, sex, gender identity and expression, age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally-recognized protected basis under federal, state, or local law.
Benefits Overview
Capsule’s passion for designing authentic, meaningful moments for brands and our clients extends to the way we design our employee experience. Below are just a few perks of working at Capsule.
Retirement savings plan with 3% match after one year of Capsule employment
Health and dental insurance with no cost to employee, with the option to participate in a health savings account
9 paid company holidays, PTO that rolls over, year round ‘summer hours’
Built-in, quarterly bonus program tied to company performance
Hybrid, flexible working with suggested in-office time, and the ability to design your day
Ability to travel for client engagements, trade shows, conferences and other learning opportunities
Open communication channels, transparency and feedback with company partners
Plentiful opportunities for internal and client-facing leadership
Vibrant, creative office working environment in the Northeast Minneapolis Arts District
Regular team bonding events, extracurricular groups and volunteer opportunities
