Capsule Seeks Brand Communication Strategist
Capsule is seeking a skilled writer and brand problem solver who is equal parts creative and analytical, self-driven and collaborative. Someone who has a passion for brands, a way with words and a knack for details to help mold the clay of meaningful insights and ideas into killer brand strategies, communications and experiences.
You know, basically someone who maps stars and supernovas (and names them too), to help brands safely get from point A to point B.
POSITION OVERVIEW
A Brand Communication Strategist at Capsule will join our strategy team, but touch nearly every side of the business to help clients build, unify, reposition and amplify their brand focus and voice.
Key responsibilities include:
Developing brand and experience positioning strategies
Crafting brand naming and messaging strategies
Supporting research analysis and writing
Developing technical and creative content and communications for diverse mediums
Supporting marketing and sales when necessary by contributing to content, editing and maintaining our voice
Help oversee any outside research, strategy or writing partner relationships and work
ABOUT YOU
Essential traits include:
Active learner: with the aptitude to ask questions and grasp complex and diverse subject matters
Creative synthesizer: with the ability to translate and distill concepts and learnings into salient words
Natural storyteller: with a knack for crafting a narrative, using metaphors, and establishing tone to convey a clear point of view
Critical thinker: with the ability to embrace the ambiguous, think in systems, and solve complex problems
People person: with the confidence to work well with others, co-lead client sessions and workshops, present strategies and connect with people
Extremely detail-oriented: with a natural ability to juggle overlapping work streams, manage multiple priorities and project types under deadlines
Essential qualifications include:
2-5 years of working experience, preferably in a creative agency or brand, communications, marketing, or design-related team
Bachelor’s degree in communications, social sciences, advertising, or other relevant area of study/life experience
Strong communication, storytelling and presentation skills
Strong brand understanding, with familiarity of brand strategy
Strong writing experience, with familiarity of brand messaging and communications
Bonus Points:
Experience in client-facing and leadership roles
Experience working in diverse B2B and/or B2C industries
Experience with writing for technical clients (e.g. healthcare, manufacturing, professional services)
Experience with qualitative and/or quantitative research
APPLICATION DETAILS
Along with your resume, please provide an overview of yourself and answer the following questions:
Tell us a little about yourself and what interests you about this specific role at Capsule.
Please share any relevant writing samples or portfolio work.
This is a hybrid role with suggested days in our office in Minneapolis, MN, 2 days a week. It's also important for this specific role to be occasionally able to travel for in-person client engagements. Please confirm your ability to meet these in-office expectations.
Send all responses and any questions to Rachel Dille at racheldille@capsule.us
EMPLOYMENT BACKGROUND
About Capsule
Capsule is a Special Projects Agency founded the year Prince became famous in Minneapolis.
Our refusal to limit our work to one specific industry, combined with the satisfaction we find from solving problems that others won’t touch with ten-foot poles, has earned us trusted relationships with brands large and small to explore and solve their meatiest design, brand and marketing challenges.
With over two and a half decades of working for clients across a variety of industries and needs, we specialize in helping brands create and evolve. We’ve crafted a new form of chocolate, named a fresh cultivar of an apple and built a cannabis seltzer from the ground up. We’ve lifted the shroud from the future of death care, dove into the happiest and healthiest places on earth and examined the intricacies of the hang tag. We’ve helped a legacy shoe brand further spread its wings, transitioned a once discount flooring retailer to a more premium footing and branded an entire region of the Midwest.
We have grown alongside brands like Patagonia, Hydro Flask, Red Wing Shoes, Herman Miller, Curaleaf and Osprey, becoming a strategic partner and multi-purpose tool to solve any special project that comes our way.
Employment Details
This is a full-time position with hybrid working opportunities at our home office in northeast Minneapolis. Only candidates with the requested experience will be considered. Candidates who are not US citizens or permanent residents must have authorization to work in the US before applying.
Candidates may be considered for varying levels, based on experience.
Capsule is an equal opportunity employer. We value diversity, practice empathy, and are committed to inclusion in all forms. Capsule does not discriminate based on identity- race, color, religion, national origin or ancestry, sex, gender identity and expression, age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally-recognized protected basis under federal, state, or local law.
Benefits Overview
Capsule’s passion for designing authentic, meaningful moments for brands and our clients extends to the way we design our employee experience. Below are just a few perks of working at Capsule.
Retirement savings plan with 3% match after one year of Capsule employment
Health and dental insurance with no cost to employee, with the option to participate in a health savings account
9 paid company holidays, PTO that rolls over, year round ‘summer hours’
Built-in, quarterly bonus program tied to company performance
Hybrid, flexible working with suggested in-office time, and the ability to design your day
Ability to travel for client engagements, trade shows, conferences and other learning opportunities
Open communication channels, transparency and feedback with company partners
Plentiful opportunities for internal and client-facing leadership
Vibrant, creative office working environment in the Northeast Minneapolis Arts District
Regular team bonding events, extracurricular groups and volunteer opportunities