Terry Wu, Doctor of Neuroscience and owner of Neuromarketing Services, took the Think & Link stage on Thursday, February 21, 2019.
About the speakers
Dr. Terry Wu studied how the brain controls eye movements at Duke University and received his Master’s degree in neuroscience. He received his Ph.D. in neuroscience from Vanderbilt University for his research on learning and memory.
He spent 20 years at the Department of Neuroscience at the University of Minnesota. He started his own online marketing firm over 15 years ago, helping businesses grow and thrive through exceptional online marketing and advertising. The success of his clients is a direct result of his deep understanding of how our brains make buying decisions and his unique ability to apply neuroscience insights into every aspect of marketing. Dr. Wu’s continuing exploration of new ways to give his clients a competitive edge led him to the new, exciting field of Neuromarketing where neuroscience meets marketing. His company, Neuromarketing Services is the only firm in Minnesota that specializes in neuromarketing.
About the Talk
Why Is Neuromarketing Disrupting the Marketing World?
What if you knew how your customers make buying decisions? What if you knew how to persuade your prospective customers to choose your business, instead of your competition? What if your marketing relied on science, instead of guesswork?
Understanding the brain’s decision-making process can help you create a satisfying, unique experience for future customers and nudge them to buy.
How do you set prices to help your customers buy?
How do you use FREE offers to increase sales?
How do you make your website more trustworthy?
How do you choose the right colors to enhance your marketing messages?
Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding why consumers buy what they buy. It has the transformational power to boost your sales and revenues. Traditional marketing relies on the outdated belief that consumers make rational decisions based on reason and logic. However, neuroscience research confirms that over 95% of decisions are made unconsciously. Most buying decisions are driven by emotions, feelings and impulses. Neuromarketing sells the emotional values of your products and services and provides your customers a much better experience.
Get answers to these questions:
What is neuromarketing and why does it matter to your bottom line?
Why does traditional marketing fail?
Why do consumers behave irrationally?
How does neuromarketing apply to your unique business?
About Think & Link
Capsule's Think & Link for a Living is an invitation-only gathering of like-minded people, coming together each month to discuss hot topics and important issues. It's an invaluable sharing of insight and inspiration.
About The Hosts
Capsule is a special projects firm out of Minneapolis, solving unique challenges for local, national and global brands through design, research and strategy.