Chief Marketing Officer & Vice President of Red Wing Shoe Company, Dave Schneider, took the Think & Link stage on Thurs., November 21, 2019
About the Speaker
Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience, brand protection and corporate comms, Schneider leverages meaningful consumer insights to drive a differentiated experience and compelling content that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.
Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.
Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.
About The Talk
Doing Well and Doing Good the Red Wing Way
Unless you have been living under a rock, you know that consumers today have never had higher expectations of the brands they select. In fact, consumers today want to "buy into brands" that share their same value system. They seek out brands that can create meaningful, positive societal and cultural change that may not always have a direct and immediate benefit to their own business. Learn as Dave Schneider speaks about the journey that Red Wing Shoes has pursued to balance the need to drive positive business results while being a citizen of the global community.