Punch Pizza

Neapolitan pizza requires a license before the proprietor can build the oven required for authenticity. John Soranno is a fanatic for process and one of a few people capable of delivering on the promise of authentic Neapolitan pizza. The Punch Pizza experience is drawn from the hand of John Soranno. At Capsule, we are proud to say the design for signage, logo and menus are inspired by his vision as well.


The Punch Pizza menu was designed to be printed on a plastic paper (Yupo) in order to last longer in the hands of pizza loving consumers.



Capsule designed a comprehensive retail signage system.