“Capsule’s thoughtful approach and caring consultation helped us through a significant brand transition. The team was smart and sophisticated in their methodology, and their expertise helped us navigate all elements including research, strategy, design and execution. We are very happy and proud of the results.” — Susan M Zima Director, Brand and Creative Services
The new logo includes a heart, which represents caring and generosity. The cross symbolizes faith, and the path-like arc of the cross represents a journey through life toward financial security, connecting faith and finances for good.