Spec Mix

As the leader in their industry and the holder of the patent to a revolutionary mortar and grout delivery system, Spec Mix management was concerned about what would happen when their patent expired. They needed to ensure that their competition didn’t step in and grab market share. They chose to improve their brand and convert the asset value of a patent into a brand.

The Spec Mix logo design in blue on white background.
Spec Mix logo and packaging design on three concrete product types.
Spec Mix branding and logo design on concrete silo.
Spec Mix logo and branding design on three types of concrete silos.
Spec Mix packaging and logo design on concrete product bags stacked in middle of construction.
Spec Mix branding graphics on five folders.


“Capsule was an unexpected find when we went searching for a creative partner. We had an idea of what we needed, they brought much more to the table than any other firm we considered. They understood our product and helped us see ways to build a strong brand — one with muscle that conveys our position as the industry leader.” — Brian Carney, Spec Mix, General Manager

Spec Mix branding and messaging on informational spread page.
Spec Mix branding and messaging campaign on five print advertisements with employees.

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