Open Acres
A food brand that provided high-quality, premium food products without a high cost was missing from grocery stores. Open Acres, a brand created to help families make healthier food choices, sought to fill that gap. Using research and a knowledge of the current food product design landscape, Capsule created the name, logo and packaging for the new line.
![The Open Acres brand logo design with white type on grey and yellow circular background.](https://capsule-us.imgix.net/work/OpenAcres-logo.jpg?fit=clip&q=80&w=1600)
![The Open Acres brand logo design with six varieties with white type on grey and yellow circle background.](https://capsule-us.imgix.net/work/OpenAcresLogos.jpg?fit=clip&q=80&w=1600)
![The Open Acres brand packaging design with two burger packages on a white background.](https://capsule-us.imgix.net/work/OpenAcres-Burgers.jpg?fit=clip&q=80&w=1600)
![The Open Acres brand packaging design for salmon product showing both back and front of package.](https://capsule-us.imgix.net/work/OpenAcres-Salmon.jpg?fit=clip&q=80&w=1600)
![The Open Acres brand packaging design with rotisserie chicken in red package on white background.](https://capsule-us.imgix.net/work/OpenAcres-Chicken.jpg?fit=clip&q=80&w=1600)
![The Open Acres brand packaging design with shrimp product in three package types on white.](https://capsule-us.imgix.net/work/OpenAcres-Shrimp.jpg?fit=clip&q=80&w=1600)