NEW BRAND, NEW VISION
The tiny device needed a strong name that instilled trust and peace of mind for patients and practitioners. Using insights and strategy laid out in the Foundations process, Capsule and MicroOptx landed on Beacon, a pillar of safety, hope and optimism in the midst of a dark situation. Bright outlooks were further communicated in the Beacon and MicroOptx brand story, through a logo and messaging strategy. Both were able to give the brand an authentic, credible and hopeful voice, and a personality with a little more wit than your run of the mill medical device company.
A WEBSITE FOR SORE EYES
To create a more user-friendly experience for the Microoptx team and its audiences, Capsule rebuilt the Microoptx website, transferring the brand to an entirely new CMS and designing a website that transformed it from twinkles in the eye into stunning digital experiences. The new site features brand and product messaging, with a focus on putting revolutionary science and product craftsmanship in terms that were more readily understandable and trusted for practitioners and patients.