"What I like about Capsule's approach is the time they spend understanding the company, the personalities, the product or service and the underlying business first before lasering in on a name and mark. The end result is holistic and appropriate." — Peter Reis, Marketing Director at Gulf Pacific Rice Co
As part of this design effort, the Gulf Pacific logo was updated and elements of the package were influenced by the new logo shape and colors. The varieties, Calrose, Basmati, Jasmine, Arborio and Sweet Rice were given enough distinction from the other varieties, but also had design elements that tied the concepts together. The result on the shelf is not just a “billboard effect,” but a beautiful, engaging display for the Gulf Pacific brand.