Fox River Socks

After Capsule guided Fox River Socks to a more consistent and sustainable packaging system for their corn socks, it was time to implement these same brand values and improved in-store experience across their entire line of socks, marketing materials and point of sales display.

Three Fox River Socks packaging designs.
Fox River Socks illustration design with fox running through field with flowers and trees.

Capsule applied the illustrative style and Fox River’s desire to rebel in the category to their entire line of socks, ensuring the iconic personality of the brand was consistently applied to each SKU and piece of marketing communication.

Five Fox River Socks promotion collateral designs with product features.
Fox River trade show booth displays with product photography and branding.

The in-store display was designed to use recyclable materials with less weight for shipping. The overall effect was an improved and more consistent point-of-display experience for customers and retailers. And a lower investment for Fox River Socks.

Fox River Socks retail display booth with logo and branded product photography.
Fox River Socks sustainable in-store sock display with logo design and illustrative branding.

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