Introducing: Jack Boyum

Tell us about how you became interested in brand, design, and communication.

I was always the kid who got in trouble for drawing in class. After exploring a few different majors in college, I found an intro to graphic design course and immediately fell in love with the blend of creativity and function. I switched my major the next semester and haven’t looked back since.

What experiences do you bring to Capsule?

I’ve worked primarily in-house throughout my career, with much of my experience focused on local co-ops and small food producers in the Twin Cities. That work sparked a particular love for food and beverage, as well as a deeper interest in sustainability and the environmental impact of what we create and promote as creatives. I’ve had the opportunity to work across illustration, packaging, print and digital campaigns, interior and exterior signage, merch, and more.

What's a hot take you're willing to put your name on?

Icebreakers are one of the worst things ever created.

Window seat or aisle?

Aisle

What brand is your dream client?

Santa Cruz Bikes

What's your life motto?

To err is human, to laugh is divine.

What's a book you've recommended more than any other?

The Fifth Season by N.K. Jemisin

What's something you're currently learning?

Meditating

What's a brand that deserves way more attention than it gets?

I love the Northern Coffeeworks + Angry Catfish brand and merch