What brings you to Capsule?

Honestly, the special projects framing. I love complex problems and I love that those problems come from completely different sectors and industries. A traditional marketing agency was never really what I was looking for. Capsule works on things that don’t have obvious answers and that is exactly where my brain comes alive.

 

Tell us about how you became interested in brand, design, and marketing communication.

MCAD is what turned me into a marketing junkie. I graduated as a Creative Entrepreneurship student but my sophomore year I took my first advertising class and something just clicked. It didn’t hurt that my professor was Nancy Rice, one of the co-founders of Fallon and a literal legend in Minneapolis. When your introduction to advertising comes from someone like that it’s kind of hard not to fall in love with it.

 

What experiences do you bring to Capsule?

A few things I don’t think most people walking in the door have. I have real AI experience — I built a business solution at Target that moved to implementation. I’m an entrepreneur who founded her own company at 17 and is still building it. And I’ve worked across enough different contexts — Fortune 500, nonprofit, and agency-style client work, that I know how to adapt fast and figure things out without a playbook.

 

Window seat or aisle?

Window, always. I am chronically late to the airport so by the time I get on that plane I am exhausted. I need somewhere to put my head and sleep. But honestly even when I’m not tired the views are too good to give up. They always end up on my story.

 

What brand is your dream client?

Eadem. It is a Korean and Black woman owned skin care brand and I am obsessed with everything they do. The products, the positioning, the community they have built. That is the kind of brand I want to help grow, one with real values, a specific audience, and a story worth telling.

 

What's your life motto?

Where there is a will there is always a way. I have lived by that my whole life. People call me Miss.MakeItHappen.

 

What's a book you've recommended more than any other?

The Compound Effect by Darren Hardy. It is genuinely one of those books that makes you question why you ever made an excuse in your life. It gives you real actionable ways to close the gap between where you are and where you want to be. I recommend it to everyone.

 

What's something you're currently learning?

That rejection is really redirection. Sometimes the things you want most are not things you were ready for yet, even when you were convinced you were. I am learning to sit with that, reflect on it, understand what it was trying to teach me, and keep moving.

 

Scariest monster? Don't say ghost. Mine is ghost.

Snakes. Immediately. But honestly any animal that belongs in the wild qualifies. I am even scared of fish which I know makes no sense but here we are.