#BookReview Andreas von der Heydt, Head of Kindle Germany
Writing a book on brands decades after the age of Madmen and mere months after the successful television series could have easily turned our words cynical. In contrast we chose to look through a positively charged lens and consider why brands exist, their value to organizations and to society as a whole.
Andreas von der Heydt gives us a wonderful quote affirming we took the right path. And as the author of "Seven Qualities of Tomorrow's Top Leaders," it seemed to also confirm how important the understanding of brand valuation is and will be to leadership.
“The Physics of Brand opens your eyes to a modern definition of brands. The authors have identified a new method to value brands in society, for corporations and us as individuals. While the ideas are rich with thought and unique perspectives, the style of writing is easy to enjoy with a smile on your face.”
Andreas von der Heydt, Head of Kindle Germany, LinkedIn Influencer, Brand & Leadership Expert