Michael E. Jordan and Dave Schneider

Think & Link: April 23rd (Thursday), 3:00-5:30 pm Central (In-Person, and Streamed LinkedIn Live)

Fashion with great function and purpose?

We have a pairing that fits so nicely that it kinda makes fashion sense. We’ve paired up your favorite, hard working shoes with that brand of quarter zip you wore for the entire month of March. We have Red Wing Shoes with UNRL Performance Apparel on the stage.

Dave Schneider is the Chief Marketing Officer representing the hard-working, legacy and heritage of the Red Wing Shoe brand. Michael E Jordan is the founder representing the fast moving, performance and fashion forward brand of UNRL.

You can choose to wear your UNRL hoodie with Classic 875s, recognition will be given at the event.

KEY AREAS OF LEARNING:

One: How to turn $300 into a highly successful performance brand in Minnesota, while in your mom’s basement. Okay, to be a little more broad, the challenges of entrepreneurship, how to handle them on the road to success.

Two: How to spark creative inspiration in a 100+ year old brand with amazing history, heritage and global reach. To be more specific, what it's like when a wooden billboard goes viral.

Three: These brands make practical, durable, and hard working goods that have become fashionable. What role do retail, influencers and brand partnerships play in a strong business and marketing plan.

EVENT MODERATORS:

Aaron Keller, Managing Principal, Capsule
Surya Sukumar, Managing Director, Relationship Development & Strategic Growth, Capsule

IN-PERSON DETAILS:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 5:30 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.

Attendance is $35 (unless you’re an early bird). Food, parking, and libations are included. Active participation is expected.