Jori Miller Sherer and CJ King

Think & Link: August 20th (Thursday), 3:00-5:00 pm Central (In-Person, and Streamed LinkedIn Live)

We’re talking outdoor brands, fanatical cultures that lead to fanatical audiences, how great brands come into being and the importance of great retail experiences.

Jori Miller Sherer currently the President and Chief Commercial Officer at Minnetonka and C.J. King is the Vice President of Wholesale North American at Arc’teryx.

Both of these guests have a tremendous number of years in outdoor products. They’ll be able to share a perspective across decades and what the landscape looks like today as we head into new shopper behaviors, artificial intelligence and many other changes.

This event is equally rewarding being in the room or listening to it on a hike in the Grand Tetons heading to Surprise Lake.

KEY AREAS OF LEARNING:

1. What does a fanatical culture of enthusiasts feel like and how is it nurtured

2. The importance of great design across all product categories and its role today

3. How does a brand remain relevant in a changing consumer behavior world?

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 6:00 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.

Attendance is $35 (unless you’re an early bird). Food, parking, and libations are included. Active participation is expected.