Annie Zipfel and Pam Kermisch

Think & Link: Sept 26th (Thursday), 3:00-5:00 pm Central (Live, Broadcast and In-Person)

Creativity and data, are they close friends, frenemies, or diabolical enemies?

We firmly believe they should be close friends. Creativity relies on intuition to create concepts that stretch common perceptions, taking audiences to new places. Data can stretch intuition by helping people discover counterintuitive areas and get people closer to the truth than what our intuition might indicate.

Thus, as friends do, they push each other to better places.

What better example than to have two friends, Pam Kermisch and Annie Zipfel talk about marketing, data, media, creativity and the collective impact on business. Pam is the Chief Customer Growth Officer at Polaris and Annie is the Executive VP of Media at Ovative.

Areas of learning from this event:

One: What is the proper relationship between data and creativity? And, what are the benefits of a great relationship between the two?

Two: How do you balance insights from each audience type, dealers, customers, customers, etc?

Three: How do big brands like Polaris connect with various pools of audiences? And, how does Ovative help deliver a relevant message at the right time?