FutureDude's advanced storytelling techniques is reinventing the audience experience. Designing this brand from the roots up required encompassing the studio's desire to educate audiences on advancing humanity and to constantly strive for a more innovative future by questioning reality and motivating potential.
Capsule began this process by working through our proprietary research process to define the brand personality, audiences, collaborators and brand promise. Once this strategy was in place, Capsule moved on to developing the design to express the brand’s intent of balancing education and entertainment.
The result is a unique visual identity that conveys FutureDude’s storytelling philosophy. As the Entertainment brand continues to grow and diversify, the client continues to have an ongoing relationship with Capsule. Including the design for the Parallelman, Brainstorm and Oceanus series of adventures.