Capsule is a design firm. We design moments to create a brand experience. This means we design logos, packaging, displays, retail environments, brochures, websites, social conversations, signage and mobile environments while considering the desired customer experience. Our mission is to create an emotional bond between your brand and an audience by designing an engaging conversation.


We’re a blended culture of witty writers, odd marketing professors, ethnographic researchers, wide-eyed designers, and nit-picky account managers, keeping the work done on-time and inside a budget. And, our leadership team is involved with every client and in every project.

Authored Books

The Physics of Brand

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Design Matters: Logos 01 by Capsule

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Design Matters: Packaging 01 by Capsule

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Awards & Publications


American Center for Design, American Corporate Identity, American Institute of Graphic Arts, Art Directors Club of New York, Communication Arts, International Annual Reports, Logo Lounge, Printing Industries of America, Financial World, Graphis, HOW Magazine, I.D., Industrial Designers Society of America, Pentaward, Print, San Francisco World Spirits, Summit Creative Award


AIGA Journal of Graphic Design, American Center for Design Journal, Business Week, Brand Packaging, Clear Magazine, Communication Arts, Critique, Design Management Institute, Emigre, Eye, Graphis, Harper Collins Publishers, HOW Magazine, I.D., Minnesota Business, New York Times, Print, Rockport Books, Twin Cities Business Monthly

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