30 Watt, creators of amusing, quirky gag gifts, partnered with Capsule to bring their jokes to life. The mark, along with various mugs, flasks and even baby onesies, were designed to bring out 30 Watt's comedic personality. Although many of the concepts did not go into production, the Capsule team had a lot of fun working on this unique brand.
The mark was designed to convey the electric, lightning sharp wit of 30 Watt.
The Capsule team created several distinct concepts for each joke on a variety of mediums. Every concept was designed with the same tongue-in-cheek personality as the jokes themselves,
The Capsule team had fun pushing the boundaries and bringing quirk and satire to average items like notepads, glasses, and onesies.