Our research methods in the aisle tested our design concepts in the real world and identified the required cues to attract a Pacha loyalist to adopt this new offering. And, the proper visual and written elements to draw the eye of the individual who hadn’t yet had a chance to experience Pacha.
This work was done to help confirm assumptions or rearrange them, increasing the odds of success for this very promising young brand.
Young brands are a lot like babies, everyone wants to watch, hold and oogle them while they do all the cute stuff. But, when they start to whail and fill diapers, everyone runs for the door. Young brands need proper parenting to increase their odds of success in life and a clear understanding of what they need is revealed through research.
Open Acres is a brand invented by Capsule for the Spartan Nash chain of grocery stores, created to introduce their shoppers to the variety of fresh food options available. Our team helped craft the brand strategy and brand story, giving it a more clearly defined purpose in life. The team then gave it a name and a visual language broad enough to contain a large variety of fresh options and with enough depth of meaning to do so with authenticity.