ICYMI: Physics of Brand Authors Takeover Think & Link
Last Thursday night, the Capsule Cafe was bursting for a happy hour edition of our monthly speaker series Think & Link. Friends of Capsule and authors Aaron Keller, Dan Wallace and Renee Marino gathered for a soft launch of Physics of Brand [http://amzn.to/1LFVKv3], their new book about understanding the forces behind brands that matter.
It was great to have all three authors in the same place at the same time, a rare treat to see how they play off each other, sometimes even finishing each other’s thoughts or sentences. Or translating for the audience, demonstrating that they get it even when we don’t. Now we know ‘the story behind the story’.
And it was also Capsule’s debut in Snapchat, with a custom geofilter in use for the evening. Great food and drinks, amazing stories, and fun photos and videos shared.
Stay tuned for more details on our book launch party in August at a local brewery, a fitting location with the idea of the book originating over a couple of pints.