As a value to society, education lifts people from poverty, makes them better contributors to society and advances human knowledge into the future. To value education requires starting from a position of admitting you don’t know. If knowing is strength then seeking to know is placing value in education. At 25 years old we are still seeking knowledge and our team will be for the next 25, 50 and 100 years. 

We believe education helps build stronger, more confident brands. We believe education makes creative decisions easier and smarter. We believe our clients equally value the intangible deliverable of education as the tangible assets we use to increase sales, build brand value and improve their situation in the marketplace. 

Education, not just the educated, should be a value in any partner working in marketing, design or brand. Without ongoing education and the admission of “not knowing” people and the brands they lead, we become stagnant and left behind by culture. 

At Capsule, education is a means to discovery and the lifeblood of our creativity. We find it in passing knowledge, connecting frameworks and serving as a supportive teacher or coach to others. But like creativity, our education is never complete, only continued. We learn best when we are exchanging ideas, in open-minded conversation, and questioning our assumptions. 

This poster is inspired by “The Owl and the Nightingale,” an allegorical poem from the middle ages. The owl, a timeless symbol of wisdom, presides over two lively songbirds engaged in curious, friendly debate, inviting viewers to contemplate where wisdom and wonder meet. A deeply rooted tree anchors the scene with its canopy, branching pathways of knowledge that flow between experience and inquiry alike. 

Limited Edition, hand signed, 18x24in poster

This limited-edition print is available for purchase via our Etsy page, or for sale in-person at our monthly Think & Link events.

All poster proceeds will benefit NEMAA, the Northeast Minneapolis Arts Association, a non-profit organization in our backyard supporting local artists with resources, promotion and fellowship, and best known for its annual production of Art-A-Whirl.

Designing Value is a six-part series unpacking the values that guide our culture and work, and the contribution they make in all our lives. We’ll be celebrating the design and importance of our values all year long, releasing 6 unique, screen-printed posters on a bi-monthly cadence (the every-other-month version). Stay tuned for releases here on our site, our social media, or subscribe to our newsletter for special updates and early releases.

Capsule is celebrating 25 years of solving challenges, navigating change and designing impact. If you have been a part of this journey or are just joining us, thank you for all you do.