Capsule 18: Must-Reads From Our Library

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, we delve into our favorite reads from the shelves of the Capsule library.

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The Curve of a YETI Cooler

The brothers who invented YETI coolers came from a fishing guide and entrepreneurial family. With a father as a fishing guide, they spent plenty of time out on water and in the heat. If “necessity is the mother of invention,” then these are the brothers of invention. We had a chance to sit down and discuss YETI coolers with their head of marketing, Corey Maynard, and talk about how the brothers of invention and three gaps made for a new curve on coolers.

If you haven’t heard of YETI, here are their sales growth numbers just to put the brand in perspective. The YETI brand growth curve is in a word, exponential.<...

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Capsule Library: Thinking Fast and Slow

So many books, so little time. In our Capsule library series, we will feature a few of the books found inside the Capsule library, from our Encyclopedias to our childrens books. Our first feature is on "Thinking Fast and Slow" by Daniel Kahneman.

In "Thinking Fast and Slow", Daniel Kahneman examines the two processes that govern the way we think: system one and system two. System one is our emotional, immediate reaction, while system two is our more rational, delibrate thoughts. Kahneman analyzes the merits of system two, and how slow thinking can benefit both our business and personal lives.

So, why is it in the Capsule library?

We know that buying behavior...

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  • Archived Under
  • Books
  • 7.9.16

Capsule in the Sky Challenge

Our co-founder and managing principal Aaron Keller, along with Physics of Brand, were mentioned in Delta Sky magazine's September issue. To celebrate soaring to new heights in the realm of blending physics and branding, we are offering a challenge to frequent and not-so-frequent flyers alike. 

For those those that are willing to rise to the challenge of snagging 10 copies of the September issue of Delta Sky magazine and bringing them inside the Capsule, we will award a signed copy of Physics of Brand. 

If the thought of taking a Sky magazine in plane sight sends your stomach soaring, here are three helpful tips when navigating...

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Physics of Brand Review: Chris Lindner, President of Keds

Being that Chris Lindner has helped build marketing platforms for brands such as Nike, Bauer, Converse, Saucony, Sperry and is now President of Keds, we felt his endorsement of The Physics of Brand was a win.

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3.14. Pi day. Einstein’s Day. Book Launch Day.

Today, Einstein’s birthday, is our official book launch day, and bonus gift day (our team got real creative with the sentiment).

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#BookReview Joseph Pine II, Bestselling Co-author, The Experience Economy

Joseph Pine is an iconic character in the minds of many and certain a hero inside the walls of Capsule. Joe would carry enough weight on our wooden floors if he merely published the standard bearing authenticity book "Authenticity, What Consumers Really Want." But, he also wrote the book that shifted marketing thought for decades, "The Experience Economy."

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Mauro Porcini, SVP & Chief Design Officer, PepsiCo: Words of love for The Physics of Brand

Writing a book on brands has connected us with some serious top-notch industry icons. We have dared to share our discoveries with some of our favorite thought leaders, and the words of love we are receiving back have made us ever grateful. We plan to feature each of these shining individuals as a way to say, thank you.

First on the list: Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

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The Sugar Goblin - The Return of Tricks for Treats

A high fructose tale of mischievous goodness.

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Think & Link for a Living: Pockets of Joy

Join us on Thursday, July 16th at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in a conversation with Roxane as she reveals the journey to writing her successful book and what she learned along the way.

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