Twin Cities PBS

In conjunction with the renovation of their building, TPT asked Capsule to modernize their mark with a new look and feel, expressing TPT’s updated position as a 21st century media organization. Capsule refreshed TPT’s identity while staying true to their desire to continue to nourish minds and serve as a trusted resource in the Twin Cities.


Capsule worked through their proprietary Foundations™ research process with TPT. These proprietary exercises dig deep within the identity, imagination and wisdom of an organization to identify brand personality and vision.



Staying true to TPT’s core principles and values, TPT’s new mark retains a degree of familiarity and reinforces TPT’s local connection to the iconic and universally trusted PBS brand. A new reference to the station as Twin Cities PBS, rather than Twin Cities Public Television, is part of the refreshed branding work.


* indicates required