Stansport, a 68-year-old company with a history of supplying high value camping gear, sought to refresh and modernize their brand with a new mark and packaging. Their goal was to grab attention and drive brand awareness in retail outlets like REI, Gander Mountain, Sportsman’s Guide and Walmart. They wanted a mark and packaging that was simple and clear, standing out in retail, easily viewable from twenty feet and with clear product navigation. The brand needed to appeal to the full spectrum of outdoor activity shoppers, from millennials buying gear for a weekend trip to the beach, to parents purchasing gear for their kids to sleep out in the back yard, or family camp for the week in the State Park up north.
The tree icon, typography and color scheme all communicate Stansport's approachable and laid-back personality. Adventures are not only for the hardcore mountaineers, they are for anyone who finds themselves enjoying the outdoors and craving a breathe of fresh air.
Designed with the purchaser in mind, the packaging is simple, easy to use and includes easy product navigation.