S Factor

S Factor approached Capsule to redesign a salon brand to more clearly communicate the brand attributes of distilled, pure, perfection, luxury, reborn/rebirth, journey and transformation.


The design team worked closely with the internal team at S Factor to clearly define what these words meant and how they might manifest in a salon brand package. The deliverable was a selection of design solutions which more authentically communicated these attributes each time a salon specialist interacted with the package.