Wolf Tooth Components approached Capsule with a need for a brand identity overarching an innovative fat-tire capable, narrow Q factor bike and a stainless steel Cross/Gravel bike. The name and the logo needed to reflect the adventurous and tough nature of the bikes, so Otso Cycles was born.
The name Otso originates from the spirit of the bear in Finnish mythology. As the most respected and revered creature, the bear represents the enduring spirit of the bike rider.
"Developing a logo and brand identity is very daunting for a new company. We knew it was important, but we didn't know where to even begin. The team at Capsule took the time to understand our company and our products and then worked with us to build a logo and identity that really resonates with our customers. They went above and beyond to make every detail perfect!"
-Dan Dittmer, Mechanical Engineer / Creative Director, Otso Cycles
The graphics for the Voytek fat bike were designed to highlight the innovatively engineered frame.
The graphics for the Warakin Cross/Gravel bike were designed to highlight the cold worked, double butted stainless steel frame.