A food brand that provided high-quality, premium food products without a high cost was missing from grocery stores. Open Acres, a brand created to help families make healthier food choices, sought to fill that gap. Using research and a knowledge of the current food product design landscape, Capsule created the name, logo and packaging for the new line.
The packaging was designed to be simple and sophisticated, which allows for easy product navigation.
The warm, vibrant yellow represents the fresh quality of Open Acres products, while the gray supports the steady, trustworthy quality of the food.
The Open Acres name acts as an ambassador for the fresh, premium food products it represents.