Dynegy

Looking for a boost in their national brand, the power company teamed up with Capsule to re-energize their brand that operates throughout the Midwest, Northeast and West Coast regions of the United States.


Originally designed to signify a phoenix rising from the ashes, the logo morphed into a monogram with energetic and trustworthy colors. By supporting new honest, attentive and positive leadership, Dynegy's new monogram is a bright new chapter in their company history to accompany these initiatives.


The simplicity of the system design visually represents the simple commitment Dynegy has to the people they serve.