Baldinger Bakery

Baldinger Bakery came to Capsule to design a brand for their new line of gourmet hamburger buns. The new Savor Crafted logo, name, and package design exemplifies Baldinger Bakery's goal to produce a premium line of hamburger buns. The product and brand are designed for the health and quality conscious grill master.


The package design highlights Savor Crafted's premium quality and healthy ingredients, and maintains a sleek feel.



“Capsule’s design approach engaged our Ownership Team in a manner that instilled confidence. We’re thrilled with the Savor Crafted ™ brand identity, and the powerful on-shelf impact that’s been created. We now feel we’re set-up to win."

Rob Burch, Executive Vice President of Business, Strategy, and Growth