Take Five: Emma Rotilie & A Capsule Internship

Have you met Emma? Emma is our fabulous design intern - her days consist of a variety of design tasks and other day-to-day activities. At Capsule, our interns are fully immersed into the branding and design process. We spoke with Emma on the experiences she has had to date at Capsule, and her advice for other young designers in the design community.  We also uncovered some quirky -- yet endearing -- aspects of her personality. Our brief discussion is below. 

If you'd like to learn more about Capsule internships, contact Courtney Johnson. 

1. As a design intern, what is the most valuable thing you have learned so far?

So many things to choose from! Rather than list the myriad of tricks and skills I have picked up, I’ll say that Capsule has taught me that design is all about making sense of complex ideas. Finding clarity and opportunity in the face of ambiguity is at the heart of every project. 

2. What were you most nervous about when you started working at Capsule?

Working with real clients and the pressure that comes with having a stake in another person’s business. Little did I know that this would end up being the most gratifying part of the process.

3. What has been your favorite part about working at Capsule? Is it naming? Is it packaging design? What about illustrating? Is it the culture/people? All the above?  

All of the above and more! I love getting to know a wide range of businesses and touch many projects at once. It is a dynamic design landscape at Capsule and one that keeps opening me up to new ways of viewing the professional world.  

4. What are three pieces of advice you would give any designer looking for an internship at any agency in general?

  • Collect design heroes. They may be widely recognized or locally acclaimed. Track their work and try to meet them. Examining the example of others will help you move forward and keep you inspired.
  • Seek out advice as often as you can. Getting other’s opinion on your work is always a good idea. You never know where those conversations may lead.
  • Don’t freak out if you are a little slow. When working on a project, take your time and get it right. Efficiency comes with experience so don’t force it.

5. For fun, what is an interesting fact about yourself that you think others would enjoy knowing about you?

I am and will continue to be a big fan of star trek. Is it cheesy? yes. Does my affection for it defy vulcan logic? absolutely. Do I still recommend it to all my friends? yes! Make it so!

6. Yellow lab or calico kitten? Cajun Chicken or Cajun Shrimp? Salt Water Taffy or Snickers?

Calico because cats, Shrimp because fish, and snickers because chocolate (duh).

About The Author

Courtney Johnson

Affectionately known around the office as C-John, CoJo or Uptown Girl, I make sure the whole world knows about the general greatness of Capsule. Armed with the Mary Tyler Moore theme song and Audrey Hepburn inspired wardrobe, I coordinate all details around building relationships and exploring new design opportunities. Sailing on Lake Calhoun and attending local concerts feed my daily musings. 


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