Now Available: Augmented Reality

If you’ve spent some time with the Capsule team, you would have noticed our abundant fascination with games, augmented reality and anything kids. Over seventeen years we’ve worked with Fisher-Price, Mattel and helped launch a variety of other kid focused products and brands. This has fed our desire for more interesting ventures in these spaces.

Today we kicked off a project with our first augmented reality kids game. The venture is called SwapBots and it has all the bits of a great story coming together. Buy a set of characters, download the free app, build your characters and then battle your neighbor or a random kid across the world.

If you’ve tried Pokemon Go, you’ve already walked into the augmented reality world. It has so many fascinating possibilities, so much so this writer wonders when augmented reality will just be reality. In some sense, because we only see what we can process, we’re already there. But that’s a rabbit hole we don’t need to follow.

We’re calling this new venture the British invasion, and the three founders from Liverpool the Beatles of augmented reality. They have the right team, and they’ve hired our friends at The Stable to put them in the right places inside retail. If the mother of invention is necessity then the father of invention is delight. And, as it were, the founding story includes a desire to give some delightful moments to their kids.

“Being a father to three young boys has driven my desire to create a toy that comes to life. The gap in the market was easily identified by spotting flaws in the toys-to-life genre, which includes Skylanders and iPad apps.” ~ John Keefe, Co-Founder SwapBots

The Capsule team, as always, goes deep into the characters - asking a trainload of curious questions about inspiration, character personalities, game play, etc. We still can’t get enough to quench our thirst for knowing more about this founding story, their hopes and dreams and the genius thinking behind these bots.

If you’d like to come visit and see how the project is progressing, please reach out. If you’re interested in meeting these inventive brits, we’re happy to facilitate a conversation when they’re in town. They are a joy to meet, discuss games, invention and swap stories about the challenges of launching a new venture.

We have been working with new ventures since our founding. Every time we find new ways to reduce the risk of taking something to market, and this is no exception. For more information on how Capsule works with new ventures, reach out to Kitty Hart.

About The Author

Aaron Keller

I am an author, strategist, researcher, cyclist, reader and consummate entrepreneur. When an interesting idea crosses my path, I find any way we can bring it to life. Earning an MBA from the Carlson School and numerous valuable credits at the school of hard knocks, I’ll sit at a boardroom conversation with anyone. Want to talk business strategy, consumer behavior and design? Oh, it’s on.

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  • 3.5.2017