Happy Birthday, Oreo!

Oreo is celebrating its 100th birthday this week. That’s one old cookie. According to Forbes.com, the first Oreo was created in the National Biscuit Co.s Chelsea Market factory in Manhattan. They were originally packaged in bulk tins and sold by weight at $0.30 per pound. Kraft acquired the brand in 2000, and today the popular cookie enjoys a consumption rate of 25 billion units annually (that’s 70 million daily) and annual revenues of $1.5 billion.

To celebrate the milestone, Kraft is rolling out the Limited Edition Birthday Cake Oreo, complete with sprinkles in its trademark frosting. The new product also features bright new birthday cake packaging with candles and a commemorative 100th birthday message. In appreciation of this beloved snack, Capsule would like to take a moment to recognize some of our favorite Oreo moments.


Oreo’s iconic stamp that identifies each chocolate wafer cookie.

Early packaging for what was then the Oreo Biscuit.


Wow! This is much more epic than “Double Stuf.”

Oreo ad circa 1924. Lemon filling – who knew?!


Classic Oreo consumption.

Modern packaging, same great product.

The Limited Edition Birthday Cake Oreo packaging.