Inside the Capsule: Intern Spotlight on Maddi

Meet Maddi, our social media intern. Maddi comes to Capsule as a recent graduate from the University of Northwestern - St. Paul, where she studied PR and mastered the art of eating mac and cheese for nearly every meal. 

Life motto? When in doubt, dance it out. What is your favorite social media platform and why?  My favorite social media platform is definitely Instagram. It fosters creativity and community in a unique way that is really appealing. It’s also the only platform that provides exclusive photos of Taylor Swift’s life, so naturally it’s my fav.  What do you bring to the Capsule team? I make really good crab...

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Two Wheels To #ORshow: Riding to the Outdoor Retailer show

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. Riding to the Outdoor Retailer Show is the final blog in the series, so make sure to take a peek at the first and second.

There are still places where bicycles are a more primary form of transportation. The United States of America is doing better, but we're still an automobile focused culture. If you're not aware of this fact,...

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Two Wheels To #ORshow: Smartwool #RideToOR

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments.

The SmartWool ride to Outdoor Retailer is a perfect example of brands living the mission, getting outdoors and doing something for the environment. So, what is keeping other brands from doing this?

 

Day 3 of the @Smartwool #ridetoor, 75 miles of Experience More

Social Media Makes Fancy Food More Consumable

Stepping into the Javits Center last week for Fancy Food was exciting. After a significant hiatus, Fancy Food landed back on my networking calendar and I was amazed to see how the show had grown. Here are the most recent attendance stats from Specialty Food Association.

47,000+ industry professionals 2,670 exhibitors 400 first-time exhibitors

These numbers confirmed what my feet were telling me on the last day of the show. I need to bring a few additional team members next year to help cover ground. Really, how can one person adequately navigate these show floors that equal the size of six football fields? It certainly can’t be done on...

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Think & Link for a Living: Kenny & Danny King

On July 28th, we welcome Kenny and Danny King to the Capsule. Learn more. 

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I need more than the tiny spoon, please.

Capsule team members cover a lot of ground. This year alone we’ve “set up shop” in dozens of U.S. and international cities. We go where the design conversations take us. So, where am I off to this week? Capsule is headed to New York for the Fancy Food show. (If you could see my face right now you would fully understand the joy this brings...

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Take Five: Greg Brose & ARTCRANK

ARTCRANK marks one of the year's most anticipated events for Capsule, specifically for Art Director Greg Brose. If you're not familiar, ARTCRANK stages live events featuring bicycle-inspired posters created by local artists.

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Fill Your Life With Experiences, Not Things. Have Stories To Tell, Not Stuff To Show

The year 2014 is quickly coming to a close. Working through this short week leading up to the Thanksgiving holiday causes me to reflect back and think about what we were working on last year at this time.

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Capsule 15: Artifacts, Gadgets and Gizmos

As we continue to celebrate our 15th anniversary, we are sharing 15 fun, odd and famous objects from the Capsule office that inspire us every day.

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Think & Link for a Living with Jeffrey Morris

Join us on Thursday, August 28 at 7:30 a.m. at Capsule Café for a continental breakfast among connections new and old, and the opportunity to engage in an exhilarating, insightful and mind-boggling conversation with client and friend, Jeffrey Morris.

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