Skyways & Dayton’s

Is Eric Dayton the sober councilor proposing we stop using the drug we all know as the hamster trails of Minneapolis?

Experience More

Challenging Capsule

Do you have a challenge for the Capsule team?

Experience More

  • Archived Under
  • News
  • 24.5.17

The Birth of Shakespeare

“All the world’s a stage …”

We have a tendency, as a human race, to seek out the individual hero of an epic tale. We want to believe in the singular genius who will save the world, design the iconic product or lead us all to a utopian dream. Yet, much of what we see when we explore the great icons of history is a collaborative team behind their use of the “me” or “I” pronouns. These characters in history are either given or take the credit for a smart gaggle of individuals working together in perfect harmony. From architecture (Frank Lloyd Wright) to politics (Barack Obama) to business ...

Experience More

AARP, you’ve got a brand problem.

This post originally appeared on the Front End of Innovation blog.

Remember when you couldn’t wait to grow up? When you were 6 and someone asked your age the response was, “I’ll be 7!” The next birthday couldn’t come soon enough.

Then of course, there were exciting age-related milestones like Sweet16 and the legal voting age of 18. Even better, turning 19, or 21 depending on your state of residence, and having your first drink (legally). Now we’re talking! Hello, adulthood. The future is bright.

What’s next? Purchasing a first car…marriage…buying a house?...

Experience More

W.A.A.B.F.B?

Why are acronyms bad for brands?

The first rule of naming, don’t describe your product, company or service in your name. Why? Not only does your product, service, and company change, but it reduces your chances of trademark ownership and does not help memorability. Three strikes and your desire to describe is sitting on the bench instead of playing ball.

But what if you’ve been building some brand value in your descriptive name? And you’ve found a lack of receptivity from the USPTO.gov for ownership of your trademark? The answer in the past was go acronym or bust. This is why...

Experience More

Save the Curds!

Long live the deep fried cheese curd.

We have had the wonderful opportunity to travel around the world for clients. It is hard to miss the volume of history many countries have compared to the United States. So, the history we have, we need to respect and preserve.

You might think my emphasis here is preserving an old historic site, building or art form under attack from modernization. Or a rant against modernizing in general from a north loop resident looking around at all the modern buildings. This is not my focus. My focus is the almighty deep fried cheese curd.

Yes, the deep fried cheese curd. The food Wikipedia refers to as ...

Experience More

Meet My Friend, Patagonia.

Patagonia takes a bite out of Utah state politics.

Patagonia represents what we talk about at Capsule almost daily. They are human beings building a human brand that is doing things for humanity. We have been inside their walls to work on projects together and each time we come out inspired and wanting another visit inside. They are genuine and passionate but not blind, smart but never arrogant and the nicest people we’ve met traveling the world for them.

When they drop their shoulder into something, like the fight to save public lands in Utah, we know someone is going to feel it. This time it’s the apathetic politicians who manage...

Experience More

Think & Link for a Living: Sarah Nichols

Sarah Nichols, founder of RSVTea, will take the Think & Link stage in February.

About Sarah Nichols Macalster '16 grad Sarah Nichols is the founder and president of RSVTea Inc, a beverage company brewing fizzy, energy teas. Sarah created RSVTea because she wanted a healthier option than energy drinks and something better than boring, flat iced tea. After incubating company concepts in the Mac Startups '16 Program, RSVTea was one of six businesses selected for the competitive gBETA Accelerator Program. This is Sarah's first startup venture, and she's on a mission to "revive the power of celebration" with fizzy vibes. RSVTea: everyone's invited.

Sarah will be speaking on the journey in starting her own...

Experience More

2017 BOLD Awards

We're beginning 2017 the only way we know how: by being bold.

This year, Capsule is up for a BOLD Award from the Minnesota chapter of the Association for Corporate Growth (ACG). The awards recognize Twin Cities companies and individuals who are pursuing innovative and bold intiatives. We strive to execute audacious branding centered around design thinking, and we have had the opportunity to work with some amazing people and companies in the last year. 

Thank you to Brilliant Reflective, Otso Cycles, Experience More

Think & Link for a Living: Holiday Happy Hour

In honor of the holiday season, our December Think & Link will be celebrated accordingly: with drinks and Christmas music a-plenty. Join us on December 20th at 4:30 PM for a special happy hour Think & Link.

This is an invitation only event, email Maddi for more info on how to secure a ticket.

About Think & Link Capsule's Think & Link for a Living is an invitation-only gathering of like-minded people, coming together each month to discuss hot topics and important issues. It's an invaluable sharing of insight and inspiration.

Experience More