Think & Link for a Living: Allison Kaplan

Allison Kaplan, senior editor of Shopping & Style for Mpls.St.Paul Magazine will take the Think & Link stage for September.

About Allison Kaplan In addition to editing the Shopping & Style section of the Mpls.St.Paul Magazine, Allison hosts Shop Girls, a weekly radio program on myTalk107.1, and can be seen on TV as a regular contributor to Fox 9 Morning Buzz and Twin Cities Live. Her award-winning Ali Shops Blog at mspmag.com is a popular resource for shopping and fashion insights as well as retail news. She is also the founder and editor of Ali Shops Mall of America (www.alishops.com<...

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Capsule in the Sky Challenge

Our co-founder and managing principal Aaron Keller, along with Physics of Brand, were mentioned in Delta Sky magazine's September issue. To celebrate soaring to new heights in the realm of blending physics and branding, we are offering a challenge to frequent and not-so-frequent flyers alike. 

For those those that are willing to rise to the challenge of snagging 10 copies of the September issue of Delta Sky magazine and bringing them inside the Capsule, we will award a signed copy of Physics of Brand. 

If the thought of taking a Sky magazine in plane sight sends your stomach soaring, here are three helpful tips when navigating...

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Inside the Capsule: Intern Spotlight on Maddi

Meet Maddi, our social media intern. Maddi comes to Capsule as a recent graduate from the University of Northwestern - St. Paul, where she studied PR and mastered the art of eating mac and cheese for nearly every meal. 

Life motto? When in doubt, dance it out. What is your favorite social media platform and why?  My favorite social media platform is definitely Instagram. It fosters creativity and community in a unique way that is really appealing. It’s also the only platform that provides exclusive photos of Taylor Swift’s life, so naturally it’s my fav.  What do you bring to the Capsule team? I make really good crab...

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#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.

AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show

With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.

In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...

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Two Wheels To #ORshow: Riding to the Outdoor Retailer show

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. Riding to the Outdoor Retailer Show is the final blog in the series, so make sure to take a peek at the first and second.

There are still places where bicycles are a more primary form of transportation. The United States of America is doing better, but we're still an automobile focused culture. If you're not aware of this fact,...

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Two Wheels To #ORshow: 400 Miles of Conversations

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. 400 Miles of Conversations is the second blog in the series, check out the first here.

Just seven years ago this summer my neighbors were selling an 80s Trek triathlon bike for $50 to raise funds for a cause. My last time on a bike was approximately ten years ago and I was looking for a sport to help me stay healthy. I've learned many things from that $50 moment to today.

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Two Wheels To #ORshow: Smartwool #RideToOR

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments.

The SmartWool ride to Outdoor Retailer is a perfect example of brands living the mission, getting outdoors and doing something for the environment. So, what is keeping other brands from doing this?

 

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The Intersection of Music, Love and Tradition

A Minnesota Orchestra review by Sarah

With an old soul, a yearning for nostalgia and love for tradition, Fly Me to the Moon: Love Songs from the Big Band Era and Beyond at the Minnesota Orchestra was calling my name.

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January Think & Link: Nicholas Cruze, Creative Director for The Culture

Capsule's Think & Link for a Living is an invitation-only gathering of like-minded people, coming together each month to discuss hot topics and important issues. It's an invaluable sharing of insight and inspiration.

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Find Your Internal Spark

We live in a society where internal happiness is literally at your fingertips if you just know where to look to re-spark your flame and have the courage to move forward with your (sometimes unknown) passions.

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