Learn Like a Student to Think Like a Strategist

Why good strategy starts with a desire to learn and willingness to immerse yourself in the unknown

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Good Design Doesn’t Happen By Committee

How to avoid the pitfalls of group decision-making and be more creative

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Designing A Promise

An interview with our designer, Emma Rotilie on our work with our friends at Pinky Swear Foundation.

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Capsule 18: Sources of Creative Inspiration

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, our Capsule 18 highlights our go-to sources for creative inspiration.

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The Birth of Shakespeare

“All the world’s a stage …”

We have a tendency, as a human race, to seek out the individual hero of an epic tale. We want to believe in the singular genius who will save the world, design the iconic product or lead us all to a utopian dream. Yet, much of what we see when we explore the great icons of history is a collaborative team behind their use of the “me” or “I” pronouns. These characters in history are either given or take the credit for a smart gaggle of individuals working together in perfect harmony. From architecture (Frank Lloyd Wright) to politics (Barack Obama) to business ...

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It’s Ok To Fight Back

Remember when you were in school? No, not the sorority party memories. Go back further. I'm talking the days of learning how to get along on the playground. Sharing your lunch treat with the cute boy and being sure to have a Valentine for each and every kid in your classroom. We were taught to turn the other cheek if someone was picking on us. Or if a confrontation was imminent, we should "use our words" in defense. Taking a swing at the school bully was the last resort. As grown adults, I know most of us try to live by these well-taught guidelines. However, sometimes it's not so easy and desperate times call for desperate measures.<...

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(Photo by: Kelly Stahn)

We Beasts Make Beauty - a Design Camp Recap

Just past Brainerd’s landmark Paul Bunyon and his trusty blue ox, Gull Lake shimmers in concert with the October sky. Home to some of the Minnesota’s most revered resorts, the lake is nestled amongst the changing colors of an autumn forest. Madden’s Resort, one such destination, is a vacationer's dream on this October day, the unmistakable smell of campfire floats like a familiar ghost. The air is crisp and cool, the shadows growing longer with each passing hour.

The geese sense the impending change and flock together in the sky, their tell-tale V formation stretching long across the horizon. They warn us of the winter to come, and remind us...

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The Birth of Otso Cycles

The romance we have with the two wheeled vehicles is long and packed with history, going back to our work with Schwinn, Yakima and a variety of other brands. Many of the Capsule staff pause to watch a bike pass by our big windows and would readily admit to touching a stranger's bike without permission. It isn't something we're embarrassed about, we just love what the bike embodies: freedom, human energy, adventure, exercise and living life in balance.

So, when we got a visit from the entrepreneurs at Wolf Tooth Components to launch a new brand of bikes, the...

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Think & Link for a Living: Allison Kaplan

Allison Kaplan, senior editor of Shopping & Style for Mpls.St.Paul Magazine will take the Think & Link stage for September.

About Allison Kaplan In addition to editing the Shopping & Style section of the Mpls.St.Paul Magazine, Allison hosts Shop Girls, a weekly radio program on myTalk107.1, and can be seen on TV as a regular contributor to Fox 9 Morning Buzz and Twin Cities Live. Her award-winning Ali Shops Blog at mspmag.com is a popular resource for shopping and fashion insights as well as retail news. She is also the founder and editor of Ali Shops Mall of America (www.alishops.com<...

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#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.

AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show

With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.

In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...

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