The Birth of Shakespeare
“All the world’s a stage …”
We have a tendency, as a human race, to seek out the individual hero of an epic tale. We want to believe in the singular genius who will save the world, design the iconic product or lead us all to a utopian dream. Yet, much of what we see when we explore the great icons of history is a collaborative team behind their use of the “me” or “I” pronouns. These characters in history are either given or take the credit for a smart gaggle of individuals working together in perfect harmony. From architecture (Frank Lloyd Wright) to politics (Barack Obama) to business ...
It’s Ok To Fight Back
Remember when you were in school? No, not the sorority party memories. Go back further. I'm talking the days of learning how to get along on the playground. Sharing your lunch treat with the cute boy and being sure to have a Valentine for each and every kid in your classroom. We were taught to turn the other cheek if someone was picking on us. Or if a confrontation was imminent, we should "use our words" in defense. Taking a swing at the school bully was the last resort. As grown adults, I know most of us try to live by these well-taught guidelines. However, sometimes it's not so easy and desperate times call for desperate measures.<...
(Photo by: Kelly Stahn)
We Beasts Make Beauty - a Design Camp Recap
Just past Brainerd’s landmark Paul Bunyon and his trusty blue ox, Gull Lake shimmers in concert with the October sky. Home to some of the Minnesota’s most revered resorts, the lake is nestled amongst the changing colors of an autumn forest. Madden’s Resort, one such destination, is a vacationer's dream on this October day, the unmistakable smell of campfire floats like a familiar ghost. The air is crisp and cool, the shadows growing longer with each passing hour.
The geese sense the impending change and flock together in the sky, their tell-tale V formation stretching long across the horizon. They warn us of the winter to come, and remind us...
The Birth of Otso Cycles
The romance we have with the two wheeled vehicles is long and packed with history, going back to our work with Schwinn, Yakima and a variety of other brands. Many of the Capsule staff pause to watch a bike pass by our big windows and would readily admit to touching a stranger's bike without permission. It isn't something we're embarrassed about, we just love what the bike embodies: freedom, human energy, adventure, exercise and living life in balance.
So, when we got a visit from the entrepreneurs at Wolf Tooth Components to launch a new brand of bikes, the...
Think & Link for a Living: Allison Kaplan
Allison Kaplan, senior editor of Shopping & Style for Mpls.St.Paul Magazine will take the Think & Link stage for September.
About Allison Kaplan
In addition to editing the Shopping & Style section of the Mpls.St.Paul Magazine, Allison hosts Shop Girls, a weekly radio program on myTalk107.1, and can be seen on TV as a regular contributor to Fox 9 Morning Buzz and Twin Cities Live. Her award-winning Ali Shops Blog at mspmag.com is a popular resource for shopping and fashion insights as well as retail news. She is also the founder and editor of Ali Shops Mall of America (www.alishops.com<...
#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.
AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show
With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.
In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...
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- #BrandsWithPurpose, Branding, Business, Clients, Identity, Inspiration, Lifestyle, Marketing, Packaging, Research, Retail
Two Wheels To #ORshow: Riding to the Outdoor Retailer show
Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. Riding to the Outdoor Retailer Show is the final blog in the series, so make sure to take a peek at the first and second.
There are still places where bicycles are a more primary form of transportation. The United States of America is doing better, but we're still an automobile focused culture. If you're not aware of this fact,...
Two Wheels To #ORshow: 400 Miles of Conversations
Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. 400 Miles of Conversations is the second blog in the series, check out the first here.
Just seven years ago this summer my neighbors were selling an 80s Trek triathlon bike for $50 to raise funds for a cause. My last time on a bike was approximately ten years ago and I was looking for a sport to help me stay healthy. I've learned many things from that $50 moment to today.
Two Wheels To #ORshow: Smartwool #RideToOR
Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments.
The SmartWool ride to Outdoor Retailer is a perfect example of brands living the mission, getting outdoors and doing something for the environment. So, what is keeping other brands from doing this?
Day 3 of the @Smartwool #ridetoor, 75 miles of Experience More
Social Media Makes Fancy Food More Consumable
Stepping into the Javits Center last week for Fancy Food was exciting. After a significant hiatus, Fancy Food landed back on my networking calendar and I was amazed to see how the show had grown. Here are the most recent attendance stats from Specialty Food Association.
47,000+ industry professionals
400 first-time exhibitors
These numbers confirmed what my feet were telling me on the last day of the show. I need to bring a few additional team members next year to help cover ground. Really, how can one person adequately navigate these show floors that equal the size of six football fields? It certainly can’t be done on...