Red Ball Jets: The Promise and Perils of Positioning
When I was a child I saw TV commercials for sneakers called Red Ball Jets. They showed kids leaping over wagons, hurtling tall bushes and outrunning big dogs. I still remember the tagline: “Red Ball Jets. They make you run faster and jump higher.” The shoes possessed supernatural powers. I had to have a pair!
After some polite cajoling, I gained these coveted shoes, tightened the laces, and attempted to vault a sturdy shrub. The plant won that contest. This was my introduction to the hazards of the marketplace. Caveat emptor!
Despite being duped at this early age, I entered the marketing profession. Through this career choice I find myself answering to others...
Zombie Apocalypse: Brilliant
Sometimes, when we are doing innovation, it is easy to dismiss the emotional needs that a product might be able to satisfy. Regardless of the type of innovation, people want to buy products from people that understand them.
Put the “I” Back in Team
When you choose to be accountable, every new situation is an opportunity to increase your self-awareness and enhance your flexibility.
Leverage Your Filter
The reality of the world you see is not the whole reality; it is only part of it. It is your interpretation of reality, based on how your filter has screened data by looking for those elements that support your existing point of view.
Entrepreneurs Wanted: No Experience Necessary
No one and nothing can prepare you for starting your own business. Sure you can take classes, buy fancy software, lease office space, and “get your ducks in a row”; but when it comes down to it you have to simply have the drive to keep moving forward.
Find Your Internal Spark
We live in a society where internal happiness is literally at your fingertips if you just know where to look to re-spark your flame and have the courage to move forward with your (sometimes unknown) passions.
Building Your Best Relationships
Part of excelling at designing the image of your business, no matter the size, is knowing the allies and advocates who can speak to your expertise.
Meaningful Work Starts With Love
Sometimes the best things in life happen by “accident”. You don’t really plan it – it just sort of happens – naturally, organically.
Giving Trees to Children – The Story of Neighborhood Forest
"I decided that I was going to do what I loved doing no matter what. Even if it was just a hobby, I wanted to give trees to kids again."
Hobbies are Underrated - The Case for Heart-Centered Entrepreneurship
Hobbies are one of the most potent methods for launching something of meaning and lasting value.