Ring Lesson #1: Identifying and Designing Your Moment in Space and Time
Wait a minute. Give me a minute. A New York minute. Minute by minute. Yep, we focus a lot on minutes, or lack thereof. Time is precious and one of our most valuable assets. Therefore, many barriers exist in earning a slice of people’s time. With this daily battle in mind, how often do you think about your brand’s secret weapon – the designed moment - that moment when you have an opportunity to make an impression, to make a friend for life?
We all know the importance of focusing on what makes us different. The goal though is to identify and capitalize on what makes us distinct; the components of our brand...
Take Five: Beth Sicheneder & Illustration
With a keen eye for illustration, design and the entire process therein, we thought it was time to explore Beth's creative mind.
Capsule Wins HOW International Design Award for AlpineAire Packaging Redesign
AlpineAire Foods Packaging Redesign was chosen as a Merit winner in the most recent HOW International Design Awards.
Take Five: Emma Rotilie & A Capsule Internship
At Capsule, our interns are fully immersed into the branding and design process. We engaged with Emma on the experiences she has had to date at Capsule, and her advice for other young designers in the design community.
Think Before You Design. Please.
Over the years we have noticed a few camps in the world of design. Those who would like to see a more professional accreditation (lawyers, architects, doctors, engineers, etc). And, those who would like to see design move closer to the art influence in the discipline.
The Chipotle Scarecrow vs. any other Super Bowl ad
The Scarecrow has had almost 14 million views of over 3 minutes of content dripping with brand messages. How can any Super Bowl ad compare? Even go back to the most famous one of all time, the Apple 1984 ad.
As design thinkers, design is a part of our lives that lives on in how we think, act and reflect on our world. It's a lifestyle that lives on beyond the hours spent within the walls of our office.
Take Five: Dan Baggenstoss & Design Thinking
Dan Baggenstoss was Capsule's very first employee and has fully immersed himself in his clients' worlds for his past 15 years. A critical thinker, he never stops asking questions like, "who are we designing for?" or "how can we make this better?" These questions are essential to the Capsule design process to not only understand the problem that needs to be solved, but to design the best solution to help the client and brand move forward.
We sat down with him to talk to him a bit about how he constructs these solutions and how the trending phrase, "design thinking" relates to the his process.
Take Five: Brian Adducci & Identity design
In the hustle and bustle of the current busy season we find ourselves in, we snuck in five minutes with our creative mastermind to gain insight on his design perspective. We focused specifically on identity design this time around.
Capsule 15: Artifacts, Gadgets and Gizmos
As we continue to celebrate our 15th anniversary, we are sharing 15 fun, odd and famous objects from the Capsule office that inspire us every day.