The Twenty Seven Percent: Memory Capsule

We sat down this year with our team to discuss what we'd write about for the FUSE conference. Typical to any ideation, it starts with a lot of jibber jabber and the chaff of what might be good ideas. Then, we all focused in on a sharp quote that pierced right through our Patagonia garments, slipped through butter like skin, glanced off a rib bone and was heading right for a beating heart.

"Most consumers wouldn't care if 73% of all brands disappeared."

Ouch.

Stages of grief start to activate.

1. [Denial] This can't be right, who did this study? Can we get our hands on the data? They must...

Experience More

It’s Ok To Fight Back

Remember when you were in school? No, not the sorority party memories. Go back further. I'm talking the days of learning how to get along on the playground. Sharing your lunch treat with the cute boy and being sure to have a Valentine for each and every kid in your classroom. We were taught to turn the other cheek if someone was picking on us. Or if a confrontation was imminent, we should "use our words" in defense. Taking a swing at the school bully was the last resort. As grown adults, I know most of us try to live by these well-taught guidelines. However, sometimes it's not so easy and desperate times call for desperate measures.<...

Experience More

Think & Link for a Living: Sarah Nichols

Sarah Nichols, founder of RSVTea, will take the Think & Link stage in February.

About Sarah Nichols Macalster '16 grad Sarah Nichols is the founder and president of RSVTea Inc, a beverage company brewing fizzy, energy teas. Sarah created RSVTea because she wanted a healthier option than energy drinks and something better than boring, flat iced tea. After incubating company concepts in the Mac Startups '16 Program, RSVTea was one of six businesses selected for the competitive gBETA Accelerator Program. This is Sarah's first startup venture, and she's on a mission to "revive the power of celebration" with fizzy vibes. RSVTea: everyone's invited.

Sarah will be speaking on the journey in starting her own...

Experience More

2017 BOLD Awards

We're beginning 2017 the only way we know how: by being bold.

This year, Capsule is up for a BOLD Award from the Minnesota chapter of the Association for Corporate Growth (ACG). The awards recognize Twin Cities companies and individuals who are pursuing innovative and bold intiatives. We strive to execute audacious branding centered around design thinking, and we have had the opportunity to work with some amazing people and companies in the last year. 

Thank you to Brilliant Reflective, Otso Cycles, Experience More

Think & Link for a Living: Fall Happy Hour with David Bedford

Just in time for fall and our beloved apple season, David Bedford, apple breeder at the University of Minnesota, will take the Think & Link stage.

About David David Bedford has been an apple breeder and research scientist at the University of Minnesota for 38 years. He has been involved in the development and introduction of multiple fruit varieties including strawberries, raspberries, blueberries, pears, plums and apples. As an apple breeder, David has had his hands in the creation and introduction of five apple varieties from the University of Minnesota: Honeycrisp, Zestar!, SnowSweet, SweeTango and Frostbite. His job sometimes requires him to taste up to 500 apples per day in order to evaluate the 15,000 to 20,000 apple trees generated by...

Experience More

The Importance of Being Fresh

Five years ago Capsule was invited to participate in a General Mills project to study the concept of “fresh.” The group inside was a super-secret innovation team that resembled a SEAL squad. They had the ability to drop into any situation, study it deeply, produce profound insights and then facilitate ideation sessions with brand teams.

If you’re an innovation, research or consumer behavior geek, this would have had you salivating to a degree requiring a napkin. I carried one around the entire time. We won’t get into any more detail on the findings, methods or outcomes for General Mills because I’m not willing to give up my first born.<...

Experience More

Physics of Brand: the Book Tour

Coming to a city near you: the Physics of Brand. This year, we will be visiting a select number of cities where we will be talking about the value of a brand, the importance of a designed moment and how the book came together with three authors.

Cities announced at this point:

-- Seattle, WA: Nov 14-16

-- Washington, DC: Nov 28-30

-- New York, NY: Dec 12-16

 

Additional cities being considered for 2017:

-- Boston, MA

-- Portland, OR

...

Experience More

“I’m just a sales guy.”

I’d like to start by recognizing that I am, in fact, a sales person. I have been a sales person for the past 20 years. I am proud of what I do as a sales person. While my current title is Director of Client Experience, I am responsible for making sure we have new business flowing through the OZ doors at Capsule. I love my job. In fact, there is very little separation between Kitty Hart (mom, wife, friend, daughter, sister) and Kitty Hart (HartofCapsule) on Twitter, Experience More

The Birth of Otso Cycles

The romance we have with the two wheeled vehicles is long and packed with history, going back to our work with Schwinn, Yakima and a variety of other brands. Many of the Capsule staff pause to watch a bike pass by our big windows and would readily admit to touching a stranger's bike without permission. It isn't something we're embarrassed about, we just love what the bike embodies: freedom, human energy, adventure, exercise and living life in balance.

So, when we got a visit from the entrepreneurs at Wolf Tooth Components to launch a new brand of bikes, the...

Experience More

Pentawards: Top 10 of the Decade

Capsule is up for another Pentaward!

In 2009, we won a gold Pentaward for our work with Double Cross Vodka. This year, the Pentawards are rounding up the "greatest hits" in packaging to award the top 10 packages of the decade. The top 10 awards will be given at the ALL4PACK ceremony in November, and include nominees from over 25 different countries. 

"The 'greatest hits' of a decade of packaging design puts the Double Cross bottle in a class of brands with which we are proud to mingle....

Experience More